Online dating marketing strategy

By Monique A Honaman. Dating Dos and Don'ts. We were talking about our business marketing strategy … which led to an economics discussion on supply and demand … which seamlessly!?!? The ultimate question we tried to answer is this: How can you leverage some very basic marketing principles to improve your chances of reaching your intended audience? How are you applying these?
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Swipe Right to the Top 3 Marketing Strategies for Online Dating Apps

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Dating website marketing plan

More information can be found in our Cookies Policy and Privacy Policy. While some larger dating sites rely on television or PPC advertising, good old fashioned content marketing remains a great way to attract a clientele. And to learn more on this topic, check out these Econsultancy resources:. OKCupid was one of the first online dating websites to use content to drive its overall strategy. Essentially, he turned statistics and user data into fascinating articles, generating huge interest from online readers in general — not just those using its main dating service.
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5 marketing lessons from dating apps

For every successful online love story, there are hundreds of horror stories. However, online marketing is a lot like online dating in several ways. Here's what business owners can learn from these parallels:.
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This digital onslaught of dating sites and apps has led to increased industrial competition and the risk of an oversaturated market. At present, OKC boasts more than 3. And in this analytical department, OKC remains a pioneer. Because OKC is free and encourages its users to submit personal information on their lifestyles , the site has exclusive access to large swathes of data, which it uses to improve user interaction. Why not let science take over the dating process?
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