Reader to Reader: Is it OK to date a client? Why or why not?
Why knowing your customer is vital for success (and what dating's got to do with it) | Alicia Orre
Godin, who's written more than a dozen books about effective marketing, focused his speech on the idea of taking risks. He believes that one of the major flaws with marketing is the general belief that "more is better"—that more getting more eyeballs on a product will lead to more customers. It's a safe idea, he says, but it won't work. So, how are innovative businesses marketing? Ultimately, he says, it comes down to these three tenets:. We're curious to get your thoughts. Let us know in the comments section below what your company's most creative marketing effot has been—and why you think it was effective.
Cheat sheet for client, customer and dating relationships
October 24 , First dates can be rough. You spend entirely too much time getting ready for something that lasts maybe three hours.
Talking with a customer experience leader at a high-tech manufacturing firm the other day, we got to talking about how they often find it difficult to understand, classify and develop the different types of relationships that they have with their customers. She told me that they have tried segmentation, demographics, psychographics , customer personas amongst lots of other techniques. But, they have found that in the midst of all of the technical jargon and techniques they lose sight of the emotional part of the relationship. I mused on the possibility that we could learn a lot more about our customer relationships if we reflect on, and compare them to, the different types of relationships that we have had over the course of our personal lives.